Seasonal trails are part of the projects to be delivered for Linlithgow during the new BID term. Below are project specifications about the Halloween Pumpkin Trail 2024.
Business Plan Theme: Marketing and Promotion of Linlithgow. Sub-section: Seasonal Trails design, print and promotion.
Design, planning and material distribution: from 1st October 2024. Delivery: Sat 26th to Thurs 31st October 2024.
Description: Over 40 decorated pumpkins along the High Street to be searched for by the public to complete the trail to win a prize. The main objective is to get many local people looking into the shop windows on the High Street on the run up to Halloween. Completed trail entries to be handed in to the entry box at the Customer Services desk in Tesco.
Winner: Hannah Evans
Project Specifications: 2,000 x 4 page A5 flyers locally printed, with a trail map distributed via High Street businesses and the One Linlithgow information rack at the checkout in Tesco.
Post Event Outcomes: One week in advance of the event, 1,000+ flyers lifted from Tesco rack and local businesses. All flyers distributed until event close date.
Number of entries completed – 96 Winner: Hannah Evans from Linlithgow
Public vote of the best carved pumpkin – Bright Star Toys
Runners up in the public vote
Runner Up: Linlithgow DIY
Runner Up Cross Barbers
Many thanks for all the local businesses for taking the time to carve pumpkins and participate in this seasonal family event.
A key objective for the One Linlithgow business plan for the next five-year BID term is to build on the successes already achieved in Linlithgow. To keep up with the times to remain a relevant, vibrant town centre to serve the needs of the local community and visitors to our historic town.
To achieve this, the BID team have immediately started to work on delivering the latest business plan that achieved a clear mandate of a 70% Yes vote from the businesses in town.
Evelyn Noble, chair of the One Linlithgow BID said “While we are really pleased with the results of the ballot for the town, we are not celebrating as if we’ve won anything. Uncertain times are ahead of us all and there is a lot of hard work to be done over the next five years to keep Linlithgow in the spotlight and encourage people to support local businesses. We also are tasked with helping to maintain standards and keep people safe with our CCTV, despite the local authority being unable to provide any additional financial support during a new BID term, over and above their levy payments for the properties they occupy.”
Halloween and Christmas 2024
The BID team are now working on projects up to Christmas, with a Halloween pumpkin trail to launch for late October. The Sky TV advert will run once again across the region on the up to Christmas Eve, to encourage people to visit Linlithgow for some festive purchases.
The festive lights installation has already been commissioned and an upgrade of the town CCTV will be implemented with active collaboration from the Police.
Enthusiasts of the Linlithgow Loyalty Lottery will also be able to carry on collecting their stamps each month from businesses to participate in the monthly lottery and the webcam streaming service at the Cross will continue.
The news will be also welcomed by Burgh Beautiful and the ‘Black Bitch’ Community magazine who are longstanding collaborators, supported by One Linlithgow. The levy funding from businesses for the plants in the town will be able to continue and the One Linlithgow double page will resume in the next edition of the magazine.
Board Members
As part of a plan to pro-actively move forward for Linlithgow, business owners from specific business sectors will be invited to join the One Linlithgow board of directors. Some of the current directors have made the decision to stand down over the coming months after their five-year term in office as volunteer directors.
Diana Kelly, owner of Specsavers Linlithgow, said “It has been a great honour to work with fellow Linlithgow business owners as a volunteer director, to continually develop and improve Linlithgow. I believe it is now time for businesspeople from other sectors to get involved. The current BID team are a pleasure to work with, as they know what they are doing and have only just got started on their plans for the town. I also believe they will deliver the business plan you all voted on, that will make the role of directors a pleasure.”
A key message from the One Linlithgow BID board and team, heading into a new BID term and representing 250 businesses, is let’s continue to work together for all businesses and our community in Linlithgow.
It’s also a shout out to local people to support local businesses. Likes, shares and selfies only take a few seconds and are generally free. The truth is that businesses in Linlithgow need just some of your hard-earned cash as well.
Following a six-week voting period up to 5pm on Thursday 26th September 2024, businesses in Linlithgow town-based businesses have decided to continue as a Business Improvement District, or BID for short, for another five years until 30th September 2029.
In a separate ballot in the Mill Road Industrial Estate, the businesses voted not to continue as a separate BID for the estate.
The democratic results show that business owners for their respective trading areas have made clear decisions about the future direction they want, where their businesses are based.
Ballot Results
In the Linlithgow town area, there was a 40.9% turnout by number and 43.5% turnout by rateable value from all businesses eligible to vote. The Yes vote was 70.09% by number and 62.34% by rateable value.
In Mill Road, there was a 41.6% turnout by number and 40.1% turnout by rateable value from all businesses eligible to vote. The No vote was 67.44% by number and 79.58% by rateable value.
The One Linlithgow BID team will shortly be making further announcements about all activities that have been planned for the remainder of this year.
Update 02/10/24. Businesses in Mill Road made a clear democratic decision not to implement a formal Business Improvement District (BID) for their trading area.
What a BID means for Mill Road Industrial Estate
The vision for Mill Road Industrial Estate is to continually improve as a place to run a business, with a positive appeal for visitors, employees, customers and service users and to make the estate a location where businesses can thrive.
The BID aims to build on previous project successes and implement much wider promotion of the Mill Road Industrial Estate as an attractive and welcoming place, where people can visit safely to use the services on offer from businesses; and where businesses will decide to locate and grow.
One Linlithgow are pleased to announce that we have produced a report for this BID term from 1st October 2019 to 30th September 2023. Download now.
The report is benchmarked against the 5-Year business plan that businesses voted on to form this BID term (2019-24). We recommend reading the report before completing the consultation survey
HARD COPIES The report and survey are also being printed to hand out to all businesses to provide the best opportunity for everyone to read about the achievements of One Linlithgow. Hard copy completed surveys will be input into the above Survey Monkey link.
OPEN MEETING The open meeting will take place on Tuesday 30th April 2024 in Burgh Halls from 6pm to 7.30pm. To indicate you will be attending, please complete the Eventbrite form.
One Linlithgow Ltd – your business improvement district – has secured control of the town domain name Linlithgow.co.uk for the benefit of businesses and the wider community.
The new Linlithgow.co.ukwebsite will sit alongside the current OneLinlithgow.com and MyLinlithgow.com sites, which will focus on Business Improvement District and community matters respectively, with both One Linlithgow (OL) and Linlithgow Community Development Trust (LCDT) collaborating on many projects in the future.
The website will:
Form a digital resource that OL will develop for the remainder of our term, and beyond (if businesses vote next year to retain OL for a further term.)
Be used as a simple signpost for the public and visitors of where to go for local information.
Offer our members the ability to advertise jobs available in town as part of our OL service, with no fees or commission payments for employers.
Will hold a new business directory that will have filters that are integrated with Google maps, allowing a more interactive experience for users of the website.
One Linlithgow will integrate all online and offline marketing strategies around Linlithgow.co.uk, including the cover of the new Visitor guide, all print material, lamp-post banners, video productions, town merchandise and TV advertising.
All print material will use QR Codes that link to relevant sections on the website, including events, shopping, attractions, jobs and everything else it contains.
All traffic will be monitored to determine where users are from, how the site was accessed and their ‘entry’ point on the site. Trying not to get too technical, however, all links to Member websites will be ‘do follow’ backlinks to help with your own Search Engine Optimisation (SEO) efforts.
This will help form part of future strategic plans for the digital and real-world marketing of Linlithgow.
The OL Board believes this will be a hugely beneficial use of your valuable levy fees. It will increase the reach of Linlithgow’s appeal and generate increased footfall to the town.
Following many painstaking hours reviewing the content of the 40-page Linlithgow Visitor Guide, a new version is being printed.
45,000 guides will be distributed throughout Central Scotland using Landmark Press, who have over 500 leaflet racks located in high footfall tourist areas and hotels in Edinburgh, Stirling, Falkirk and other visitor areas in the central belt of Scotland.
One of the key upgrades to the guide was to make it less time sensitive without specific event dates published.
Instead, there are website links and QR Codes throughout the publication, to allowing readers to scan with their phone to receive real-time information about what is going on in Linlithgow, not only for this summer, but into next year and beyond.
The guides are targeted at short-stay visitors looking for things to do and places to visit whilst in Scotland. The front cover of the new guide is below.
The visitor guide is being printed locally by a One Linlithgow levy payer.
There are now eight chatty benches in a variety of locations, featuring a simple sign which reads ‘Sit here if you don’t mind someone stopping to say hello’
The ‘happy to chat’ idea was inspired by Allison Owen Jones, who started off the campaign in Cardiff. On a visit to her local park, she noticed a man who looked sad and lonely, but had no idea how to approach him without feeling awkward. Alison realized how difficult it is nowadays to initiate a conversation with a stranger and decided to take matters into her own hands.
She created signs that promote and facilitate human interaction and installed them on multiple park benches, and the ‘Happy to Chat’ concept began.
The idea is not new in the town, as a local charity The New Well has already partnered with cafes to set aside a chatty table every week. It was this that inspired One Linlithgow BID, Burgh Beautiful, Linlithgow Community Development Trust and the town’s community council to bid jointly for West Lothian Council funding to install the plaques.
The plaques have been installed in eight locations around the town including the Cross, Learmonth Gardens, the West Port, Peel, Vennel, near the community orchard at the Loch, St. Ninian’s Road and Beecraigs Country Park.
Evelyn Noble, chair of One Linlithgow BID and local gift shop owner said “As retailers, we speak to people a lot, yet some folk may go days, or even weeks, without the simplest of human contact.
With The New Well chatty tables being introduced, it inspired us to submit a joint application to the council for our Happy to Chat benches. The plaques have been installed this week and we hope they encourage people to take the time to stop and have a wee chat. They say the simplest ideas are the best.”
One Linlithgow also received £4566 from the town fund to revamp the town’ two community noticeboards. This project will get underway shortly.
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