Seasonal trails are part of the projects to be delivered for Linlithgow during the new BID term. Below are project specifications about the Halloween Pumpkin Trail 2024.
Business Plan Theme: Marketing and Promotion of Linlithgow.
Sub-section: Seasonal Trails design, print and promotion.
Design, planning and material distribution: from 1st October 2024.
Delivery: Sat 26th to Thurs 31st October 2024.
News article feature: https://linlithgow.co.uk/linlithgow-pumpkin-trail-2024/
Description:
Over 40 decorated pumpkins along the High Street to be searched for by the public to complete the trail to win a prize. The main objective is to get many local people looking into the shop windows on the High Street on the run up to Halloween. Completed trail entries to be handed in to the entry box at the Customer Services desk in Tesco.
Project Specifications:
2,000 x 4 page A5 flyers locally printed, with a trail map distributed via High Street businesses and the One Linlithgow information rack at the checkout in Tesco.
Event promoted via Linlithgow.co.uk/events and on One Linlithgow social media channels.
Post Event Outcomes:
One week in advance of the event, 1,000+ flyers lifted from Tesco rack and local businesses. All flyers distributed until event close date.
Number of entries completed – 96
Winner: Hannah Evans from Linlithgow
Public vote of the best carved pumpkin
– Bright Star Toys
Runners up in the public vote
Many thanks for all the local businesses for taking the time to carve pumpkins and participate in this seasonal family event.